Organizational Culture The Organizations Vision And Its...

Introduction Organisational culture, also known as corporate culture, encompasses the principles, backgrounds and views of all the employees of an organisation (Homburg Pflesser 2000 pp.449-462). This often provides each company with their unique corporate identity, as no two businesses or employees are the same. The idea of individuality leads to companies striving to achieve a ‘strong culture’, which involves the entire work cohort sharing consistent goals and motivations, in hopes of potentially garnering higher profit margins as there many advantages that come with a stronger culture. Such benefits include greater productivity levels, loyalty and the unity of all of an organisation’s employees. While having a ‘strong culture’ is†¦show more content†¦These aspects in turn influence commercial operations such as the communication between peers, clients and shareholders as well dictate how employees act and perform their work duties. Organisational cult ure tends to decrease ambiguity in the workplace as to how tasks should be conducted, as well as give each company their distinct individual identity (Tajfel Turner 1986 pp.7-24). Every business has their unique culture, which serves the purpose of providing standards and limitations for the behaviour that should be carried out while employed at the organisation (Calori Samin 1991 pp.49-74). Numerous aspects make up a businesses unique culture, such as behavioural practices, group norms, the promoted values of the company, as well as the mental models a company chooses to adopt. As time passes, a company forms behavioural uniformities in regards to how employees interact. The customs and traditions that are adapted and brought into the workplace, plus the practices used in dealing with certain situations, are what these behavioural uniformities encompass (Trice Beyer 1993 pp.84-87). Behavioural practices also generally influence group norms, which are the implied principles and values that develop when working in a group (Schein 2010 p.16). These then carry over to the whole of the company, which solidifies the adopted values of the corporation. These